« DADA Diane Ducasse », it’s the story of a young girl Diane who was born in Paris in 1989. Enthusiast of fashion, she decides to create a male wardrobe adapted to the women, whom she wishes to wear and to see wearing.
Gratuated of the fashion design school Studio Berçot, Diane learns the ropes at Lanvin and Marc Jacobs, with the shoemaker Michel Vivien, then beside Vincent Darré, Art Director of the magazine L’Officiel. Strong of these experiences, the Studio Berçot, which trained her, suggests her teaching in her turn. At the same time, Diane continues her collaborations in particular with Yazbukey and with Ines de la Fressange.
Her varied and enriching path arouses at Diane’s its desire to begin a personal and qualitative project with the expertise of European craftsmen. The DADA style was born, it allies sobriety and modernity in the choice of cuttings, volums and materials. DADA plays with knotting, superimposing, colors and finishes true edges.
The brand « DADA Diane Ducasse » is inspired by these women, incredibly refined in their extravagances, Frida Khalo, Gala Dali, or still George Sand, which also expressed themselves by their wardrobe, often borrowed from the male gente.